The Priority Pixels logo must always be used in its original form. Never stretch, recolour or overlay it without clarity. Use the white logo on dark backgrounds for maximum contrast and legibility.
The small circular version of the logo must only be used within a dark (#262728) circular background, it should never appear on white.
The logo must always be displayed clearly and consistently. Acceptable usage includes placing the black logo on white or light grey backgrounds and the white logo on dark grey or black. Placing logos on bright colours or images without sufficient contrast is not permitted. Examples with a ✕ should be avoided.
The Priority Pixels brand uses five key colours. The three core colours, Teal, Pink and Yellow, are primarily used for buttons and icons. Text is always set in black for maximum readability and accessibility. These colours must be applied consistently across all brand communications and materials.
Click any colour to copy its hex code, or use the button below to copy all colour codes at once.
Strict adherence to Priority Pixels' colour guidelines is essential to maintain consistency, visibility and brand recognition. Teal, Pink and Yellow are primarily used for buttons, graphics and icons. Text should always be set in black or, in specific use cases, dark grey.
| Swatch + Hex | Colour | Body Text | Headings | Fill Colours | Buttons |
|---|---|---|---|---|---|
#4fbab7 |
Teal | ✕ | ✕ | ✓ | ✓ |
#ed3779 |
Pink | ✕ | ✓ | ✓ | ✓ |
#ffc63b |
Yellow | ✕ | ✕ | ✓ | ✓ |
#262728 |
Dark Grey | ✕ | ✕ | ✓ | ✓ |
#000000 |
Black | ✓ | ✓ | ✓ | ✓ |
Typography is central to the Priority Pixels identity. We use Effra Heavy for all headings and interface elements. For body content and longer-form copy, Muli provides excellent readability and contrast. Short headings (such as navigation items or section titles) are presented in uppercase. For longer sentence-style headings, such as blog post titles, we use sentence case to aid legibility.
Used for short UI and navigation headings.
Used for longer heading styles like blog titles.
Used for all standard paragraph text and longer content.
Used sparingly for emphasis within body text.
Used for quotes, captions or secondary elements.
The following illustrations have been approved for use across all Priority Pixels media, including website, social graphics and print. These assets maintain brand consistency and should not be modified, recoloured or resized disproportionately. They are grouped into core service categories and supporting sub-services.
All Services
Web Design
SEO
Paid Media
WordPress
WooCommerce
Managed Hosting
Maintenance & Security
Social Media Advertising
Accessibility
Audits
Graphic Design
Copywriting
Photography
Videography
AI Technical SEO
AEO
GEO
Entity SEO
AI SEO Audit
Healthcare
Tech, IT & SaaS
Shipping
Construction
Thick
Thin
Connecting creativity, technology and growth isn’t just a phrase. It’s the foundation for how work is delivered, partnerships are built and long-term success is achieved.
Bringing these three areas together is what sets the work apart. It’s not about standalone services. It’s about creating joined-up digital solutions that perform, evolve and continue to support success.
Priority Pixels delivers digital solutions that help businesses and public sector organisations perform better online. We build custom WordPress websites, run high-impact SEO and Paid Media campaigns, and connect tools that streamline operations. Every project is grounded in strategy, designed to achieve clear outcomes and backed by a team focused on measurable results.
To be a trusted partner for B2B businesses and public sector teams looking to grow through strategic digital investment. We focus on clarity, performance and reliability, offering practical solutions that support long-term goals across marketing, technology and digital operations.
Priority Pixels communicates with a natural, confident tone and an authoritative edge. Our language is always professional, grounded and informed. We avoid fluff, overfamiliarity and exaggerated phrasing. Everything we write is focused, strategic and purposeful.
We use clear, direct language that reflects our expertise without ever sounding overcomplicated or self-congratulatory. All written content must feel human and knowledgeable, with no unnecessary embellishment.
Our tone is consistent across all channels. Whether we are writing for NHS decision-makers, marketing directors in mid-sized B2B firms or senior stakeholders in ecommerce, we communicate with clarity, professionalism and purpose.
All writing must use British English and follow our strict rules on punctuation, grammar and word usage to ensure consistency and quality.
Priority Pixels is a UK-based B2B marketing agency. We deliver strategic digital solutions for businesses and public sector organisations, helping clients achieve growth through bespoke websites, SEO, paid media and technology integration.
Our clients include tech firms, professional services providers, healthcare organisations, logistics operators and local government bodies. While our focus is B2B and public sector, we also work with a select number of ecommerce brands, primarily supporting WooCommerce-based websites.
Everything we deliver is backed by strategy and built by our in-house team of designers, developers and marketers. We combine technical expertise with creative thinking and organised project management to deliver tailored, measurable and meaningful results.
Our work is focused on the UK, though we also support a small number of international organisations. All of our content and communication must prioritise clarity, accuracy and relevance for a UK audience.
All Priority Pixels email communications use Exclaimer for automated signature management. This means there's no need for team members to set up or edit their own signatures manually. The approved email signature layout shown here is automatically applied to all accounts for consistency and compliance.
Social Media
Social media assets must follow a strict set of rules to ensure brand consistency across all platforms. These include: