Social media assets must follow a strict set of rules to ensure brand consistency across all platforms. These include:
- The coloured gradient line must always be visible at the top of every asset and must never be animated.
- The Priority Pixels PP logo, displayed in a black circle, must remain fixed in position at the bottom and never animated.
- Headings must use Effra Heavy in uppercase white with the line height set to 1 in Canva. Headings should not have full stops.
- Supporting text must use Muli, in white, with line height set to 1.1 in Canva.
- Best practice is for all copy to be left aligned and fit within the Canva grid. Use centred only when left aligned doesn't work.
- Background imagery or video may be used, but must always feature a filter overlay. The filter needs to darken the background to enhance the white lettering. White overlays are not permitted.
- On videos, the copy plus additional logos and icons are fine to animate.
Social Media
Social media assets must follow a strict set of rules to ensure brand consistency across all platforms. These include: